Marketing Associate

1. Cold Calling & Lead Generation:

   • Proactively reach out to potential clients (businesses, HR teams, L&D departments) via phone, email, and LinkedIn to promote training programs and consultancy placement services.

   • Qualify leads and schedule consultations/demos for the sales team.

2. Consultancy & Training Expertise:

   • Develop a deep understanding of our training modules (e.g., leadership development, technical upskilling) and consultancy placement process.

   • Articulate the value proposition of our services to prospects by aligning their needs with our solutions.

3. Client Relationship Building:

   • Nurture relationships with decision-makers in target industries (e.g., IT, healthcare, finance).

   • Collaborate with the consultancy team to ensure client requirements are met during candidate placements.

4. Market Research:

   • Identify industries/businesses with high demand for training or talent placement.

   • Track competitor offerings and market trends in consultancy and corporate training.

5. CRM & Reporting:

   • Maintain accurate records of outreach, leads, and conversions in CRM tools (e.g., Salesforce, HubSpot).

   • Analyze campaign performance and refine strategies to improve conversion rates.

6. Content Collaboration:

   • Work with the marketing team to create targeted messaging for email campaigns, social media, and sales collateral.

Qualifications

• Proven experience in cold calling, telemarketing, or sales development (B2B preferred).

• Strong understanding of consultancy placement processes and/or corporate training environments.

• Excellent communication skills with the ability to simplify complex concepts (e.g., training curriculums, talent matching).

• Familiarity with CRM systems and sales automation tools.

• Self-motivated, results-driven, and comfortable working in a fast-paced startup environment.

• Background in marketing, HR, talent acquisition, or L&D is a plus.

Preferred Skills

• Knowledge of staffing/consultancy industry workflows.

• Experience selling training programs or SaaS platforms.

• Basic understanding of LinkedIn Sales Navigator or similar prospecting tools.

• Ability to translate client pain points into actionable solutions (e.g., "We need upskilled IT consultants" → tailored training + placement).

What We Offer

• Competitive base salary + performance-based incentives.

• Opportunity to grow into a leadership role as the team expands.

• Training on our proprietary consultancy/training methodologies.

• Exposure to high-impact clients across industries.